Myntra brings onboard Kangana ‘Queen’ Ranaut as ambassador of DressBerry

16 Jul,2014

Myntra.com has brought on-board KanganaRanaut as its brand ambassador and the face for its fast fashion in-house brand DressBerry. With Ranaut’s recent run at the box office, Myntra saw Kangana as an ideal choice for endorsing its bold and stylish range of apparel and accessories.

 

As the brand ambassador, KanganaRanaut will be featured in some of the promotional initiatives by Myntra.com, helping build a strong connect between the brand and its fans across the country.

 

To begin with, Ranautwill be the face of a young, confident and fashionable brand ‘DressBerry’, dedicated to young women. Myntra launched DressBerry in 2013, and within a span of 15 months, it has gained commendable popularity, making it one of the largest selling women’s western wear brands on Myntra.com.

 

Vikas Ahuja

Speaking on the celebrity association, Vikas Ahuja, Chief Marketing Officer, Myntra said, “Myntra is a youth fashion brand, presenting the latest trends for men and women who are bold and stylish in the way they carry themselves. Just like KanganaRanaut. I believe this partnership will strengthen Myntra’s position as India’s preferred online fashion destination and will mark a new step in DressBerry’s evolution.”

 

Myntra.com ventured into private brands in December 2012 and has since developed a strong portfolio of eight private brands including Roadster, HRX by HrithikRoshan, Sher Singh, Anouk, Kook N Keech and Mast &Harbour among others.

 

Myntra.com also recently collaborated with the popular Bollywood actor Ranveer Singh for its in-house brand – ‘Roadster’ and Lisa Haydon as its brand ambassador.

 

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