MindShift’s campaign for HomeShop 18 draws good response

09 Jul,2014

Mind Shift Interactive has completed a comprehensive and impactful digital and social media campaign for Home Shop18’s 360 degree brand campaign “Shopping Makes Me Happy.” The campaign which explores humor via jokes and memes garnered 100 million impressions in less than a month. The campaign was implemented with a digital marketing mix of social media -Facebook, YouTube and Twitter and an interactive microsite- www.shoppingmakesmehappy.com. The customers were also engaged through HomeShop18’s email subscribers their TV, web and mobile application.

 

Zafar Rais, CEO of MindShift Interactive, expresses, “Consumers are increasingly making all their decisions through the digital medium, and hence, introducing the mascots through this route was an important part of the launch. With an interactive website launching the TVC and social media and mobile being used like never before, we’ve created a seamless connect between traditional and digital media to take it forward and create buzz, resulting in a MindShift within the advertising space. Being the first to use WhatsApp messaging without being invasive created an innovation within mobile marketing that was very well received.”

 

Speaking about the campaign, Vikrant Khanna, CMO, HomeShop18 said, “We are delighted with the response that we have received from HomeShop18’s ‘Shopping Makes Me Happy’ campaign. The blend of traditional and digital media, ensured reaching out to each of our customer segments. The TVC, assured mass reach and digital engagement guaranteed content for all. Using the loveable and clutter breaking cats across digital through a specialized micro site, WhatsApp, memes and engaging contests has ensured success in the form of business impact and buzz for our brand.”

 

Post a Comment 

Comments are closed.

Today's Top Stories
Videos