MICA to host seminar on ‘Building High-Performing Service Businesses’ seminar

03 Jul,2014

MICA is organising a three-day residential MDP on “Building High-Performing Service Businesses” from 20 – 22 August, 2014 at its Ahmedabad campus. The programme will be conducted by Dr. Kallol Das, Associate Professor in the Marketing Department and Chairperson of the Research Committee at MICA.


Aimed at enabling participants to learn the art and science of building, sustaining and growing a service business, this MDP would help participants transform their ventures into high-performing service businesses.


Commenting on the programme, Professor Das, informed, “It has been designed to support participants in learning the relevant knowledge frameworks essential for building a successful service business, while enhancing their leadership and team-working skills essential to delivering high customer satisfaction and simultaneously helping them develop a service attitude, which is the key to success in this sector.”


The programme is meant for participants from marketing, operations and human resource departments in companies dealing with consumer services such as hotels, airlines, telecom, health and wellness, financial services, travel and hospitality, retail, etc.


While this MDP is most suitable for senior and middle-level managers from service organisations across departments, it would also be immensely valuable to manufacturers of consumer durables as they have significant revenues coming from services.


Post a Comment 

One response to “MICA to host seminar on ‘Building High-Performing Service Businesses’ seminar”

  1. Guide Us on Participation Procedure . I am sure this will nurture my skills for more excellence in service industry