Himalaya unveils digital campaign on pet adoption

17 Jul,2014

By a correspondent

 

Through its campaign, Build a Bond, Himalaya Animal Health has partnered with CUPA (Compassion Unlimited Plus Action), Bangalore, India, to sensitize people towards pet adoption.

 

The campaign will see Himalaya passively adopt dogs sheltered at CUPA and take care of their food, shelter, medicines and other needs.

 

Praveen Kala, Business Head – Animal Health Division, The Himalaya Drug Company shared, “Unfortunately, animal welfare is seen as the poor cousin to human welfare. We understand that the scale of the problem is huge. Our campaign is just a start. We have to collectively address the issue. This year, we have partnered with CUPA in Bangalore. In the coming years, we are hopeful of partnering with organizations across India and changing attitudes towards issues like pet adoption.”

 

Through an app on the Companion Care page on Facebook, Himalaya is urging people to come forward and take a “pledge” for animals. For every pledge, Himalaya contributes one rupee to the CUPA Second Chance Adoption Centre in Bangalore, India. The idea behind a pledge is to let users take action and show commitment to the cause.

 

Added Kala, “These are long-term initiatives through which we hope to sensitize people towards animal welfare. Today, we can add our voice to a growing group of experts and advocates in the field and give momentum to various causes. By partnering with animal welfare organizations, animal lovers, influencers in print and social media, we hope to spread the word and bring issues to the forefront.”

 

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