Havas wins Digital AOR of Businessworld

24 Jul,2014

By A Correspondent


Havas Media Group India has won the integrated digital duties of Businessworld in a multi-agency pitch. Commenting on the win, Annurag Batra, Chairman, Businessworld, said, “Havas Media’s passion and commitment along with their Meaningful Brands framework touched us. We are looking at a digital first strategy with multi-platform presence driving engagement and conversation. Businessworld must be on par with any international online media platform.”


Anita Nayyar

Speaking on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are delighted that BWIBusinessworld thought us apt partners for their digital story in the world of media. The mandate includes digital strategy, planning, design and execution as BW digitally revamps and grows. We will ensure all necessary steps to make it a meaningful and successful experience for all stakeholders of this marquee brand”.


Havas Media recently also won the integrated media duties of Yepme.com and digital mandate for Xolo mobile. The account size has not been disclosed.


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