Fox Traveller turns to Fox Life, seeks to tap new audiences

01 Jul,2014

FOX Traveller has taken on a new avatar with the launch of FOX Life India from June 15, 2014. After being the segment leader in the travel and lifestyle segment, FOX Traveller is broadening its appeal further with this re-launch to reach out to newer audiences.

 

Fox Life happens to be a global travel and lifestyle brand in the Fox International Channels’ portfolio. This will give the channel two big advantages – the current winning mix of positioning and content, and a fresh and exciting global library.

 

Besides a refreshing content line-up, FOX Life will bring in the global look and feel along with a refreshed thought for the audiences. Like Fox Traveller, FOX Life also believes that life should be a string of interesting journeys, rich with experiences.  The new tag line of the channel ‘Go Places’ is a summation of its philosophy, urging viewers to get out there and explore more.

 

Keertan Adyanthaya, Managing Director, FOX International Channels said, “Fox Traveller’s journey has been exciting, fun, and fruitful. And as we continue on our next leg of this journey, it only gets bigger and better. With the promise of offering our viewers greater variety through the eclectic mix of our local and international programming, existing and new, we successfully switched from Fox Traveller to FOX Life on 15th June 2014. With the launch of FOX Life, we are growing the travel & lifestyle genre and broadening our channel appeal to variety seekers.

 

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