Facebook signs first agency deal in India with GroupM

31 Jul,2014

By A Correspondent

 

Facebook has signed its first agency deal in India with GroupM, WPP’s integrated media and marketing company. This partnership was announced during the recent visit of Sheryl Sandberg, COO, Facebook to India.

 

“Our partnership with GroupM will benefit clients to reach over 100 million people in India, 84 million on mobile - both smartphone and feature phone –  and custom audiences within the 100 million in urban and rural India,” shared Kirthiga Reddy, Head, Facebook India. “We’re excited about this wide-ranging collaboration which combines the strength of the world’s best global advertising platform with GroupM’s market-leading position to deliver personalized marketing at scale.”

 

CVL Srinivas

GroupM South Asia CEO CVL Srinivas said, “We are delighted with the Facebook partnership that can help unlock even greater value for our clients. We work closely with Facebook globally, regionally and locally. India is projected to be the largest country for Facebook by people very soon and we see exciting possibilities for our clients. This partnership adds to the set of enablers we have created over the years that can help drive digital adoption in our market.”

 

GroupM has been creating cutting-edge digital solutions for clients for close to 10 years. Given its leadership position and access to data and research, GroupM has been integrating digital with traditional media for its clients. GroupM agency brands today have fully embedded digital resources that are supported by the scale and leverage of the network.

 

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