Bang in the Middle hooks up with Instinctif Partners

22 Jul,2014

By A Correspondent


Leading global business communications consultancy Instinctif Partners has announced a formal partnership with Bang In The Middle. Instinctif has now opened an office in Bang In The Middle’s premises. There is no equity investment by either agency, though sources say it is a distinct possibility in the near future.


Bang InThe Middle, which provides a range of strategic services to its blue-chip clients, additionally has offices in Kolkata, Kochi and Trivandrum as well as in New York and Chicago.


Instinctif Partners’ office in India will be headed by Nabanita Sircar, who has extensive media (including as a journalist) and public affairs experience, with support from Managing Partner, Mark Garraway and Senior Partner, Geoff Potter, both of whom know India well and have acted for a wide range of Indian corporates over the last 15 years.


Commenting on the partnership, Richard Nichols, Chief Executive said: “India is a key market for Instinctif.  We have been doing business there for some time and believe it is now appropriate to cement our presence in the country.  We very much look forward to working alongside our new colleagues at Bang In The Middle and to welcoming them into the Instinctif global partnership as we integrate our respective operations over the coming months.”


Added Sircar who is designated Partner and Head India Operations: “Instinctif Partners has a long-term commitment to India and with Bang In The Middle as partners we look forward to offer a wide range of strategic communication options to businesses. Our international offer would further facilitate business in and out of India.”


Prathap Suthan

Naresh Gupta

Said Prathap Suthan, Managing Partner of Bang In The Middle: “We are delighted to be working with Instinctif Partners who have identified India as a key part of its international network and is committed to a long-term presence in the country.  The respective strengths and client relationships of both companies will underpin the successful establishment of Instinctif in India and Bang In The Middle’s development internationally.”


Naresh Gupta, Managing Partner of Bang in the Middle, added: “In the last two years we have grown significantly as an organization. We have a remarkable portfolio of brands and services. Instinctif Partners and their expertise allows us to offer a more holistic communication approach to brands and corporates. Together we will be able to offer a far wider and holistic suite of services”.


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