AXN India and CBS Studios announce television content deal

31 Jul,2014

By A Correspondent


Multi Screen Media’s leading English Entertainment Channel in India, AXN, has announced a multi-year content deal with CBS Studios International. The new deal gives AXN access to all content distributed by CBS, including the exclusive rights to air some of CBS’s biggest existing television series, like Hawaii Five-0 and CSI: Crime Scene Investigation, as well as the rights to all new shows produced by CBS Television Studios.


CBS Studios International distributes some of the best long-running shows, like Blue Bloods, Survivor, Elementary, Beauty and the Beast, NCIS, Hawaii Five-0, among others. This year’s line-up has shows including CSI: Cyber, a spin-off of the hit CSI franchise focused on the Cyber Crime Division of the FBI, and NCIS: New Orleans, a spin-off of the popular NCIS procedural set in the Big Easy. Other new CBS dramas include Madam Secretary, which stars Téa Leoni as the newly appointed Secretary of State, and Scorpion, about an eccentric genius and his team of brilliant misfits who help protect against high-tech threats of the modern age.


NP Singh

Commenting on this occasion, NP Singh, CEO, Multi Screen Media, said, “This acquisition marks a memorable milestone in the journey of MSM. It has been our endeavour to create a differentiation for our viewers through product offering and innovations, both through our marketing and content novelties. The CBS deal allows us to more effectively build and deliver a rich library of content to our viewers, thereby strengthening the commitment of MSM to the Indian entertainment market.”


“We are thrilled to expand our relationship with AXN India and deliver more of our world class programming to audiences across India and the subcontinent,” said Barry Chamberlain, President of Sales, CBS Studios International. “We have an exciting slate of new and returning content that will be right at home on the channel.”


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