Asian Granito makes India debut with nationwide ad campaign

08 Jul,2014

Leading tiles company, Asian Granito India Ltd has launched its mega nationwide campaign ‘Sapne Huye Apne’ in 606 movie screens in the most premium cinema chains all over the country.


Strategically timing it with the release of the most awaited releases in July and August this year, the company launched its first-of-its-kind marketing initiative in ceramic tiles industry, by making a cinematic debut and simultaneously showcasing its brands, products, designs across 606 movie halls across India in 5 languages.


The new ‘Sapne Huye Apne’ TVC will run in 5 different languages across movie halls like PVR, INOX, Big Cinemas, Cinépolis and Fun Cinemas during the screening of movies like Bobby Jasoos, Humpty Sharma Ki Dulhania, Kick and Singham Returns which will be shown all over India.


Speaking on this first-of-its-kind advertising campaign, Kapil Saini, Asst. Gen. Mgr-Marketing., Asian Granito India. Ltd. said, “It is for the first time in Indian Ceramic Industry that a company has come up with such a mega campaign across India. We will be launching the ‘Sapne Huye Apne’ campaign in 606 screens of premium cinema chains like PVR, INOX, Big Cinemas, Cinépolis and Fun Cinemas Through our ‘Sapne Huye Apne’ campaign, we want to make a direct connect with our target audience through movies.”


The rationale behind this initiative creating a realisation that Asian Granito India Ltd, through its innovative products, is inseparable part of the dreams of people. This two-month long intensive advertising campaign will enable the company to make a direct connect with its end target audience through their favourite passions – movies.


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