Arjun Kapoor to endorse Male Grooming range for Philips

08 Jul,2014

By a correspondent

 

Philips India has announced Arjun Kapoor as the brand ambassador for its Male Grooming business, which offers a range of grooming gadgets for men including trimmers, shavers and stylers. As the brand ambassador, Arjun will help take the style revolution that Philips India has started among the youth to the next level. He will also play a pivotal role in the brand and product communication across media platforms.

 

Following this announcement, Philips India will also launch an extensive marketing campaign with Arjun Kapoor starting with a new television commercial being launched on July 10. The TVC is based on the core idea of making a style statement with your facial styling and will feature Arjun, who will endorse the Philips Male Grooming range. The TVC has been conceptualized and created by Ogilvy & Mather.

 

Commenting on the introduction of Arjun Kapoor as the brand ambassador, ADA Ratnam, President, Consumer Lifestyle, Philips India, said, “Men’s grooming products are a key focus area of growth for Philips Consumer Lifestyle division in the country. Personal Care, specifically the male grooming portfolio, has been the fastest growing category for Philips in India. Arjun personifies everything that Philips Male Grooming stands for – Youth, style and confidence. Who better than him to endorse the male grooming product range that is designed to give the youth the power to be style icons in themselves.”

 

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