Air Wick unveils TVC to announce new product launch

08 Jul,2014

By a correspondent


Air Wick has announced the launch of a new flavor and has done so with the launch of new TV commercial. Capturing a series of real life situations amongst the new age couples, the brand aims to rekindle the romance with Air Wick.


The series of 30 second TVCs have been scripted and directed by film-maker of Bhootnath Returns and Chillar Party – Nitesh Tiwari.


The air fragrance market is gradually evolving in India and Air Wick, through this commercial, aims to build the relevance of air-care in our daily lives with an emotional hook to it. The new TVC has tried to capture the human emotions with a distinctive angle to showcase the fact that ‘Air Wick brings life to the air to help one feel more alive and add to the aesthetic of the room.


Commenting on the new TV campaign, Nitish Kapoor, General Manager, RB India said, “Air Care as a category is evolving in India and Air Wick is amongst the top players. Through our new TV commercial we have focused on building relevance through real life situations. Air Wick, with its extensive range of offerings across formats, aims to bring alive the romance and sparkle in the lives of young couples.”


Talking about the new commercial, Director Nitesh Tiwari added, “In the new TV commercial from Air Wick, we have captured real life situations which can cause stress amongst the couple. One must not let the romance from the daily lives fizzle out and the daily nit-picks to turn into mood spoilers. Fragrance can play a crucial role in uplifting the mood and overcoming the daily stress. I am sure most of the couples watching the TVC will be able to relate to it.”


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