Aidem bags ad sales mandate of AM Television

08 Jul,2014

By A Correspondent

 

M Television Pvt. Ltd., pioneers in the field of Electronic Media in the North East, have appointed Aidem Ventures as their media representative in the Delhi, Kolkata & Chennai markets for their channels Prag TV & Rengoni. The deal will allow Aidem to expand its reach in the North East.

 

Launched in 2000, Prag TV is the oldest news channel of the North East region of India. Prag TV is currently available across Assam and entire North-East regions and enjoys a viewership of over 10 million.

 

Rengoni is a premium, Assamese GEC that delivers a mix of fiction and non-fiction shows catering to the North Eastern region. Given the network’s superior understanding of the audience preferences, Rengoni aims at providing content customized to the taste, language and culture of the local audience.

 

Prag TV & Rengoni are both being distributed by Assam Cable Communication (ACC) in association with the Digital system of Scientific Atlanta USA. ACC is the leading digital cable TV service provider that provides its services through 2000+ local cable operators in Assam & North Eastern States. Both the channels are being distributed across India through Citi Cable, parts of Bihar (Darsh Network), J & K (7 Sea), Fast Way (Punjab) & West Bengal (CTVN).

 

Rajeev Bora, Director, AM Television, while announcing the appointment, said, “I am very happy about this association with Aidem. Their national footprint will give the channels the advertising exposure they need. We hope that this combined with Aidem’s expertise will prove beneficial to the channels’ overall growth. The North East as a market has always been ignored by marketers. Now one sees FMCG, pharmaceutical, F&B, tourism & auto clients apportioning a good amount of their advertising budgets to this market. Steadily, the region is moving into the national spotlight, with some states performing better than the national average both in terms of economic growth and socio-economic progress.  Its economic structure is changing. The region has traditionally been more primary sector dependent than the rest of the country—but this is changing rapidly in the coming years.”

 

Alok Rakshit, Business Head – Regional Channels, Aidem Ventures added, “Prag TV & Rengoni give us access to the North East market which has been untapped by major television networks so far. This association will give our advertisers a chance to reach out to the North East markets. The team is very excited about both the channels.”

 

 

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