Parineeti Chopra is brand ambassador of Videocon d2h

09 Jun,2014

By A Correspondent


Videocon d2h has announced the addition of Bollywood actor Parineeti Chopra as brand ambassador. Parineeti will be the new face for the brand and will feature in their upcoming brand campaign that focuses on Indian values.


Through the new campaign, Videocon d2h will showcase their innovative and technologically advanced Unlimited Asli HD Recorder & the new Radio Frequency Remote with earphones which assures convenience and comfort for television viewing.


Sharing his views on the campaign, Saurabh Dhoot, Director, Videocon said, “Indian values epitomize our society. They are a part of our lifestyle and culture. Our new brand campaign featuring Parineeti captures some of these sentiments of Indian values and integrates it with our product deliverables. We believe Parineeti is the most appropriate choice to communicate our brand values. With all these unique features, one can attend to others, without missing the action on TV.”


Commenting on the new brand campaign, Anil Khera, CEO, Videocon d2h, said, “With Videocon d2h, now you can pause your TV, record unlimited content, which means you won’t have a problem being interrupted anymore. We are happy to have Parineeti as a part of the Videocon d2h family.  In addition to her acting talent, her connect with the Indian masses will definitely help us reach out to our customers. Our main focus is to enhance the customers’ television viewing experience.”


The campaign highlights the solution Videocon d2h will provide their customers with this new product that gives the option of Recording, Pause Live TV, rewind-forward.


Videocon d2h currently offers 500 channels and services which includes 27 Asli “HD” channels and services and a host of regional channels.


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