V-Guard hands over digital biz mandate to RAPP India

03 Jun,2014

By A Correspondent


Consumer electrical and electronics company V-Guard has appointed RAPP India as its digital agency on record. RAPP India’s mandate will be to plan strategic initiatives for V-Guard on digital while managing its end-to-end digital and social media presence.


The account will be handled by RAPP India’s Gurgaon office.


V-Guard is synonymous with voltage stabilizers and has diversified to have a wide range of products like stabilizers for air conditioners, digital UPS, different kinds of heaters, pumps, cables, induction cook-top & fans. With over 250 distributors and service centres and more than 10,000 retailers serving the needs of over 50 million customers, V-Guard Industries is a household name in India.


On winning the account, Venkat Mallik, President, RAPP India, said, “What excites us about V-Guard is the team’s vision and leadership in the consumer electronics category. We’re absolutely thrilled to partner with them in their journey towards becoming a company with a highly diversified portfolio and national presence. Digital will play a huge role in this journey. The mandate for us is to make this category exciting for consumers. Digital can help us do this while we continue to build on V-Guard’s leadership position.”


Commenting on the association, Nandagopal Nair, Head – Corporate Communications, said, “V-Guard is in the process of building its digital ecosystem for the brand; it was important to align with an agency who understands the complexities and challenges of the brand as well as the environment we operate in. RAPP brings a sharp, insightful digital thinking which would help build the V-Guard brand in the digital space and partner us in this journey. RAPP was able to demonstrate their capability with a well thought through, cohesive strategy on what the brand needs to do in a laddered manner in the digital environment.”


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