TheOneAlliance records decent growth

16 Jun,2014

By A Correspondent


TheOneAlliance, MSM Discovery Private Limited(MSMD), the joint venture between Multi Screen Media Pvt Ltd and Discovery Communications India have announced that they continue to be the authorized sole and exclusive distribution agent for Multi-Screen Media Private Limited, Discovery Communications India and TV Today Network Limited to various distribution platforms – Cable (both analogue and digital), DTH, HITS, IPTV and Hotels and Commercials Establishments.


Apart from the current 24 premium channels distributed by MSMD, the networks will be making heavy investments in the form of new channels such as MAX 2 – a contemporary Hindi Movie channel showcasing great Indian cinema, PIX HD, AXN HD and, a new entertainment channel from the MSM stable. The network is also acquiring premium sporting properties for their sports and entertainment channel, Sony SIX, which is broadcasting a world of unparalleled sports entertainment with something to satiate every sports lover’s appetite with blockbuster events like NBA, UFC, TNA Wrestling and Australian Open tennis. Sony SIX has also been telecasting the recently concluded hugely popular cricketing tournament IPL, and is the home of international football for the next 5 years with exclusive rights to telecasting the world largest sporting spectacle FIFA World Cup 2014 – Brasil & FIFA World Cup 2018 – Russia along with UEFA EURO 2016.


Discovery communications India will be launching Investigation Discovery (ID), a suspense hindi entertainment channel, TLC HD and Animal Planet HD in the near future.  Over the course of the next one year, both the networks are looking forward to launch new channels in both SD and HD across different genres


Speaking on the occasion N. P. Singh, Chief Executive Officer, Multi Screen Media said, “We believe in nurturing and fostering positive and strong relationships with our partners which is mutually beneficial to both and we are happy to extend this partnership to the future also. We are very confident that TheOneAlliance is perfectly enabled to monetize the valuable and exclusive premium content that we produce and acquire.”


“Discovery has a very strong partnership with Sony and we are fully committed to The One Alliance. It is Discovery’s endeavor to provide the Indian viewers with the finest entertainment and The One Alliance will continue to distribute our eight current channels and our new launches across India,” said Rahul Johri, EVP and General Manager – South Asia, Discovery Networks Asia-Pacific and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia.


Adding to that Rajesh Kaul, President TheOneAlliance said,” TheOneAlliance is one of the most stable & dynamic distribution partnerships in the industry. Given the current strength & the aggressive future investment plans of our partners, TheOneAlliance will continue to excel as the powerful leader in the industry.”


Effective 1st, April 2014, TheOneAlliance ceased to distribute the television channels – Times Now, ET Now, Movies Now and Zoom.


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