Red Fuse delivers ‘Visible White Selfie’ for Colgate

20 Jun,2014

By a correspondent


Red Fuse Communications, WPP’s full-service integrated global agency has designed and implemented an engaging digital campaign for Colgate Visible White. Through this campaign, very aptly titled ‘Visibly White Selfie’, it aims at communicating that white teeth can enhance one’s smile and hence one’s selfie.

Shubha George

Shubha George, CEO, Red Fuse Communications, said “We realized that consumers spend a great deal of time on their looks but not on their teeth. Often a beautiful picture with a charming smile is marred by discolored teeth. We wanted to communicate that it is important to make sure that one’s teeth also look their best to complete the beauty regimen.”


To build awareness around health and beauty, the agency known for providing customized and innovative solutions, designed the Visible White Selfie campaign. Through this campaign the agency will engage with audiences on digital platforms to emphasize how Colgate Visible White enhances their Selfie, by making their teeth one shade whiter in just 1 week.


The campaign will pose the question Your selfie is incomplete without a picture perfect smile. Are you ready for your best Selfie?” In response to this question, users are encouraged to click selfies and upload their best pictures on Colgate India’s Facebook page or through the mobile app. The perfect selfie uploaded will be autographed by Sonam Kapoor.


Users can then enhance their smile and whiten their teeth with Colgate Visible White regimen.


The campaign will conclude on 30th June, 2014.


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