RECMA declares MEC as most competitive agency in APAC

30 Jun,2014

By a correspondent


MEC has been named the most competitive agency in APAC according to the latest annual Compitches Report from the Research Company Evaluating the Media Agency Industry (RECMA).


The 2013 Compitches report evaluates the media agencies’ success in winning new business pitches taking into account client budgets, contenders and degree of involvement in global/regional pitches. Not only is MEC Asia Pacific ranked best overall performing agency in the region, but the media agency is also awarded A grades for competitiveness in Singapore, Australia and China.


The ranking reflects MEC’s success in retaining key clients following competitive reviews; including among others Mitsubishi in Australia, as well as winning significant new business for the region; such as Sony Electronics, Tiger Airways and GE.


Speaking on the announcement Chief Executive Officer of MEC Asia Pacific, Stephen Li said, “The days of price comparison only are gone, and clients today are looking for an agency that can help them embrace the digital possibilities of a changing marketplace. This is especially true of the fast growing Asia Pacific region. That MEC comes out as the region’s most competitive agency is a testimony to our amazing teams around the region and our ability to deliver genuine growth for our clients.”


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