PHASE 1 flags off Mumbai ops

24 Jun,2014

By A Correspondent


One of India’s fast growing Experiential Marketing agency, PHASE 1 has announced the launch of their full-fledged Mumbai operations. “Phase 1expansion to Mumbai is a result of the path-breaking projects that the company has executed for niche brands,” said Oum Pradutt, Founder & Managing Director, Phase 1. “We would like to extend this expertise to Mumbai clientele,”


“In Mumbai,” Pradutt informed, “the company has seen exponential growth in the past years, and has conceptualized and executed some memorable events.”


PHASE 1 brings with it over 18 years of expertise in total event and experiential solutions, executed both in India and internationally.


The company headed by Pradutt, who is also Vice President, South for Event & Entertainment Management Association (EEMA) and member of the National Executive Committee (NEC), EEMA, has grown strength to strength since inception, and constantly diversifying into niche businesses and international markets.


“PHASE 1’s operations are not restricted to events alone, though that is the core area of expertise,” Pradutt informed. “In keeping with the global economic and business trends we have diversified our portfolio to include MICE (meetings incentives, conferences, exhibitions) and IP (Intellectual Property).”


The MICE sector in 2010 was valued at a phenomenal US $5.7 trillion, and with India’s strategic position as one of the top growing economies in the world,  MICE is the new dimension in and events and experiential marketing programs, catering to high end clientele.


Since inception, PHASE 1 has managed events across all of India’s A1 cities and many of its B1 and B2 cities besides international destinations in South-East Asia, Sri Lanka, Dubai, Africa, North America and Europe.


Mumbai is the second office of PHASE 1 in India, which is headquartered in the Garden City of Bangalore. This office will be a hub to expand the company’s reach to the Western Region of India, and offer clients the PHASE 1 trademark expertise.


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