MxM @ Goafest: Day 3 report

01 Jun,2014

By Shobhana Nair

 

The concluding day of Goafest 2014 was a fitting finale to the three-day extravaganza. Information and Broadcasting Minister Prakash Javadekar appears to have impressed most in the fraternity with his honest, no-nonsense address. “I absolutely loved what Mr Prakash Javadekar spoke. He was prepared and made a lot of sense. He left the room with lot of positivity.” said T Gangadhar, Managing Director, MEC Global.

 

The pre-afternoon knowledge seminars were conducted by Vanitha Narayanan Managing Director, IBM India and Ajay Chaturvedi, Founder and Chairman, HarVa. Founder of Arsha Vidya Mandir, Swami Paramatmananda Saraswati reminded the ‘always loaded with work’ delegates about the fundamental principles of life through his seminar. Pearls of wisdom like “plenty can give temporary satisfaction and not permanent contentment” were shared by the Swami.  “There are some basic things in life irrespective of which industry you are in. He said things like chase happiness which is what we are not doing. You do forget what you are doing in your day-to-day life,” said Ashish Bhasin, Chairman and CEO South Asia Dentsu Aegis Network, Chairman Posterscope and psLive – Asia Pacific.

 

Alicia Souza, Illustrative designer and E-Commerce entrepreneur stressed the fact that ideas are always around us. Norm Johnston, Chief Digital Officer, Mindshare got the audience hooked with his graphical illustrations on the power of digital. “85% of users watch TV and have a mobile device handy at the same time” was what he said during his session.  Said Colvyn Harris, CEO, JWT India on the session:  “Norm Johnston was very insightful as to where our entire industry is moving. His way of showing interactivity through the dart board and the tennis table racquets were nice. What I liked was how marketers are using this technology in different ways. His width and depth with what he showed us today in a short time was good.”

 

The founders of Bharath Gyan, DK Hari and Hema Hari conducted a seminar who believed in developing pride in the people of India about our rich culture and heritage. Habib Faisal,Screenwriter and Director was present the Goafest 2014 as one of the key speakers.

 

The other speaker who struck a chord through his seminar was Rajan Anandan, Vice President and Managing Director, Google India. His session ended with the Google Reunion Campaign evoking much response from the audience. “The real power of the Internet is to tell stories and tell them in an amazing way!” shared Mr. Anandan. Said Kunal Lalani, Managing Director, Crayons Advertising on the session: “Rajan Anandan’s session was on how digital will change most of the things in the world. It was all about how interactive the world is going to be, how connected the world will be and how information access will happen.”

 

The three-day fest concluded with the awarding of the last of the Creative Abby awards.

 

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