Milestone Media bags OOH mandate for Reliance Communications

05 Jun,2014

By A Correspondent


Milestone Media, a division of Milestone Brandcom has won the OOH media mandate for Reliance Communication following a multi-agency pitch attended by seven large OOH agencies, that lasted over three rounds. Milestone Media will handle pan-India OOH media duties for the business. The agency triumphed over others on account of their comprehensive and inventive approach on creative thinking, category understanding strength, micro planning and efficient buying strength.


Speaking on the alliance, Gurdeep Singh, CEO, Consumer Business, Reliance Communications Ltd, said, “Milestone Brandcom had a sound understanding of our business issues that we face in a dynamic category. Their pursuit for perfection, and professional attitude were appealing to RCOM while making the decision.”


Nabendu Bhatacharyya, Founder & MD Milestone Brandcom Group said, “This is a noteworthy achievement for us at Milestone Media. Reliance is one of the biggest players in the Communications industry with a unparalleled legacy, offer us challenge to partner them in renewed strategy for future time. We look forward to working with the team and help them push boundaries by creating cutting edge work & contribute to R Com’s growth story”


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