MICA to host three-day MDP on business research and analytics

13 Jun,2014

By A Correspondent


MICA is set to host a three-day residential MDP on “Business Research and Analytics for Effective Decision Making” from 18 – 20 June, 2014 at its Ahmedabad campus. The programme will be conducted by Dr. Rasananda Panda, Professor of Economics and Head, General Management Area at MICA.


Aimed at providing an in-depth understanding of various methods of conducting business research in a variety of management situations, the MDP has been designed to expose the participants to formulating research-problems, applying appropriate research design and skills of data generation, data processing and statistical analysis of basic and advanced levels.


The programme is ideally meant for senior and middle level managers from – marketing research, data mining, analytics and search engine firms; FMCG and consumer durables companies; telecom, airlines, travel, transportation, hospitality and real estate businesses; companies in retail, tourism, media and entertainment sectors; as well as companies dealing in supply chain management and operations – who are responsible for briefing, conducting or analysing business research, including market research and consumer research.


Commenting on the programme, Professor Panda, MICA, informed, “It has been designed to support participants in brushing up their understanding of research and data analytics via simple to relatively complex multivariate and econometrics tools and techniques, thus helping them make a fortune in 100 billion dollar big-data industries across the world.”


The MDP would be laying special emphasis on how the research can help senior managers in the industry take better business decisions – by correctly defining the research problems, choosing the right research methodology and interpreting the research findings to generate key business insights.


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