Magnon\TBWA bolsters digital initiatives of CARE India

09 Jun,2014

By A Correspondent


Magnon\TBWA, in association with CARE India, recently launched a series of digital campaigns aimed at generating sustained awareness at a national level to create social consciousness and propel supporters to be the agents of change in the country.


CARE India is a national development organization that works towards the empowerment of women and girls from the poor and marginalized communities to overcome poverty, exclusion and social injustice. Magnon\TBWA is CARE India’s agency of record since December 2013.


‘CARE India, Change India’, one of the awareness campaigns, was recently launched widely via social media channels and supported by a digital push through paid and owned media. The campaign serves as a catalyst to help transform the lives of women in both, rural and urban areas with the goal of growing CARE India’s supporter base that will provide their time, effort and resources to the cause.


“We at Magnon\TBWA, truly believe that each individual has the capacity to contribute and play a major role in building a more socially secure, resilient and cohesive environment for women,” said Vineet Bajpai, CEO of TBWA\Group India. “True to our value proposition, our team of creative designers, social media experts, and media planners are successfully seeding a wave of change and driving momentum across the nation.”


‘She Means Business’, another targeted campaign in the series, highlights the concerns around gender equality in both the domestic and business environment.


“Our integrated, digital marketing initiatives are designed to create a ripple effect within the digital space by highlighting the necessity of transforming gender roles and promoting gender equality across communities,” said Bajpai.


The multi-platform, digital campaign developed by Magnon\TBWA will build momentum by steering supporters and donors towards a sustained commitment to the cause. On Facebook, Twitter and YouTube, users can hashtag ‘IAmCommitted’ to show their support and commit regular donations each month to help bring about a positive change.


Commenting on the partnership with Magnon\TBWA, Kaushik Mitra, Head – Marketing & Communications at CARE India said, “CARE has been working in India for more than sixty years in the fields of education, maternal and child health, livelihoods and disaster preparedness and response. It is important for us to build awareness, recognition and preference among a variety of audiences, especially for the youth who will lead the charge for tomorrow’s social change. Digital and social channels are therefore critical to connect and engage. Our partner, Magnon/TBWA, is helping us to successfully achieve our cause.”


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