Lowe Mumbai is Agency Office #1

25 Jun,2014


They are here. The 2014 Effie Effectiveness Index is derived from almost 3,000 finalists and winning entries to Effie Award competitions worldwide between June 14, 2013 and June 13, 2014. The Index is constructed by converting every Effie award and finalist into points – 12 for a Grand Effie, eight for Gold, six for Silver, four for Bronze and two for a finalist (with contributing agencies receiving half these points). Throughout the Index, ‘Country’ and ‘Region’ refer to where a campaign ran, not the location of the agency or advertiser responsible for it.


The 2014 Effie Effectiveness Index, which is into its fourth year, has declared Lowe Lintas Mumbai as the most Effective Agency in Asia Pacific for 2014 and the 2nd most in the world after Sancho BBDO from Bogota, Colombia.


This recognition follows a series of accolades on Lowe Lintas + Partners over the past year beginning with the win of the “Agency of the Year” title at Effies 2013, in India. This was followed by Lowe Lintas + Partners being awarded the Effectiveness Creative “Agency of the Year” across Asia Pacific at Tambuli Awards, Manila in June 2014.


Regional Rankings

The Index can also be analyzed by region and the companies that ranked highest in each region in 2014 are:


Asia Pacific

Unilever (advertiser), McDonald’s (brand), Omnicom (agency holding group) BBDO (agency network), Lowe Lintas – Mumbai (agency) and Barnes, Catmur & Friends – Auckland (independent agency).



Unilever (advertiser), Vodafone (brand), WPP Group (agency holding group), BBDO Worldwide (agency network), TBWA\Istanbul (agency) and ACG Advertising Agency in Budapest (independent agency).


Latin America

PepsiCo (advertiser), Movistar (brand), Omnicom (agency holding group), BBDO Worldwide (agency network), Sancho BBDO – Bogotá (agency) and Madre Buenos Aires (independent agency).


Middle East & Africa

Unilever (advertiser), Coca-Cola (brand), WPP Group (agency holding group), McCann Worldgroup (agency network), FP7/DXB – Dubai (agency) and Iris MENA – Dubai (independent agency)


North America

Procter & Gamble (advertiser), Dove (brand), Publicis Groupe (agency holding group), Starcom MediaVest Group (agency network), Starcom MediaVest Group, Chicago (agency) and Cramer-Krasselt, Chicago (independent agency).


About the Effie Awards:

Since 1968, the Effie Awards have been honoring Ideas that Work Globally.


Introduced in 2011, the Effie Effectiveness Index (www.effieindex.com) recognizes the importance of marketing effectiveness by revealing which companies were the most successful at creating ideas that delivered results.


From a small-budget retail campaign that achieved marketplace success in Brazil to a global bank that doubled business in the Middle East, Effie continues to reward Ideas that Worked across the globe.


Now in its fourth year, the Effie Index provides an insightful glimpse into those who are delivering Ideas that Work across the globe.


The Index features the most effective Marketers, Brands, Agency Holding Groups, Agency Networks, Agency Offices, and Independent Agencies. These rankings can be filtered by region, country and product category.


Which companies, either independent or part of larger networks, produced the most effective work in each country and region over the past year? Which agencies, brands and marketers have achieved effectiveness on a global scale in 2014? Explore this year’s rankings to find out.


Most Effective Marketers

For the third year in a row, Unilever tops the global Marketer ranking. Coca-Cola jumps to second place, with Procter & Gamble slipping to third. Consumer packaged goods again dominate the top 20, but they are joined by auto giants Ford Motor Co. and General Motors and mobile leaders Vodafone and Samsung, with regional food chain Hungry Jack making a surprise debut.

Source: www.effieindex.com. © Effie Worldwide


Most Effective Brands

Coca-Cola takes the title of the world’s most effective brand for the third year in a row. McDonald’s retains second place, while mobile giant Vodafone jumps one spot to third. Pepsi drops a spot, with Dove rounding out the top five. APAC regional brands NRMA Insurance and Hungry Jack’s, along with Latin American powerhouse brand Movistar crack the top ten this year.

Source: www.effieindex.com. © Effie Worldwide


Most Effective Agency Holding Groups

WPP Group remains the most effective global Holding Group for the third consecutive year, with Omnicom staying in second place. IPG rises to third, while Publicis and Havas round out the top five.

Source: www.effieindex.com. © Effie Worldwide


Most Effective Agency Networks

BBDO tops the world’s most effective agency network with 1149 points this year. Ogilvy & Mather drops to second, while McCann Worldgroup, DDB Worldwide and Leo Burnett round out the top 5 for the second year in a row.

Source: www.effieindex.com. © Effie Worldwide


Most Effective Agency Offices

Sancho BBDO from Bogota, Colombia moves up one spot to lead the Global Individual Agency Office rankings in 2014. Lowe Lintas Mumbai climbs to second, with Ogilvy & Mather Mumbai, Dubai -based FP7/DXB and Starcom MediaVest Group’s Chicago office rounding out the top five. The top 20 includes agencies from New Zealand, Hungary, Turkey, and Australia, among others.

Source: www.effieindex.com. © Effie Worldwide


Most Effective Independent Agencies

Budapest-based ACG Advertising Agency is the Most Effective Independent Agency in 2014. Kinograf (Kiev, Ukraine) and Madre Buenos Aires tied for second, while New Zealand agency Barnes, Catmur & Friends and Banda Agency (Kiev, Ukraine), complete the top five. All of the top ten most effective independent agencies stem from Europe, Latin America or Asia Pacific this year.

Source: www.effieindex.com. © Effie Worldwide

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