Key changes in ZenithOptimedia top deck: Exit: Satyajit Sen & Navin Khemka In: Dnyanada Chaudhari & Prasanna Kulkarni

02 Jun,2014

By A Correspondent


It’s been doing the rounds for a while, That Satyajit Sen and Navin Khemka are qutting ZenithOptimedia India and now the news has been confirmed by Anupriya Acharya, Group CEO ZenithOptimedia Group. “After putting in eight years with ZenithOptimedia, Satya has decided to embrace a new challenge. We thank him for all his contributions to ZO and wish him all the very best”. She also informed that Khemka, who has also been with the group for eight plus years, has put in his papers. “ZOG thanks him also for his contributions and wishes him well in his next assignment”


Anupriya Acharya

Meanwhile, Ms Acharya also announced the appointment of Dnyanada Chaudhari as Managing Partner, ZenithOptimedia India. Dnyanada will be incharge of trading and media management nationally and in this role, she will partner marketing teams to not just look at efficiencies but also leverage strategic alliances across media partners, in line with our Live ROI philosophy.


Says Ms Acharya: “Dnyanada brings with her the exact expertise needed for this role. Her diverse background across strategy, buying and media management as well as experience with large scale businesses, is especially suited to create and refresh our trading architecture and execution across all media including TV, Print, Radio, Digital, OOH, Experiential and other specialist services.”


Dnyanada Chaudhari

Ms Chaudhari joins from today (June 2) and will be based out of ZO’s Gurgaon Office. In her 18 years of work experience, she has gained expertise across diverse functions – strategic planning, buying, media management and has worked both on the agency as well as the client side. In her last role at Madison, she led its Mumbai office as COO and was responsible for driving excellence across units. She has also been at Lodestar and ZO in the past. Her client experience includes three of the most admired companies – ICICI Prudential, Marico and HUL. At HUL, as Head – Media services in India, she was amongst the top 40 media people in the Unilever world and was responsible for maximizing ROI and driving competitive advantage for India’s largest advertiser. Over the next few days and weeks, she will come across to meet you at your convenience.


Comments Ms Chaudhari: “Am excited to be back and strongly believe in ZenithOptimedia’s Live ROI principle and am very keen on partnering marketing teams to not just look at efficiencies but to also strategically leverage alliances to drive thought leadership and brand ROI”


Prasanna Kulkarni

Ms Acharya also confirmed the appointment of Prasanna Kulkarni, as Chief Creative Officer, ZenithOptimedia Group. He will be based out of Mumbai and in-charge of Creative and Content marketing solutions across ZenithOptimedia, Performics, Resultrix and Newcast. Said Ms Anupriya: “We are increasingly finding our clients requiring creative content solutions across not only online but even on integrated campaigns. Prasanna’s role is towards driving competitive edge in our product through superior integration of creative and content solutions. In fact as we move ahead, we will be looking at getting more and more diversified talent on board.


With over 16 years of experience in advertising, brand strategy, and digital media, Mr Kulkarni’s previous assignment saw him leading a creative team as Executive Creative Director at JWT – digital. Prior to that he was at OgilvyOne Worldwide India as Senior Creative Director – Digital; his experience also includes, Ogilvy Interactive and the E-learning domain. He has worked for clients like IBM, Diageo, Ceat, Cadbury, Vodafone, Vespa, Lenovo, HSBC, Tata Motors, Castrol, Star India, Perfetti Van Melle, Hindustan Unilever Ltd., British Airways, Starbucks, Godrej and won several accolades and awards.


Says Mr Kulkarni: “Great opportunity to work across the focus groups like performance based marketing, content led communication solutions, and integrated campaigns with ZenithOptimedia and its divisions, extremely glad to be part of such multidisciplinary team at ZOG. I look forward to taking the organization’s creative capabilities to the next level by elevating the bar for innovative content. I am confident we are on our way to making ZenithOptimedia, Performics, Resultrix and Newcast a stimulating place for creatives and patrons alike.”


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