Mediocre performance by India @ Cannes Lions

23 Jun,2014

 

By Sandeep Puraname

 

The Cannes Lions International Festival of Creativity, the world’s leading celebration of creativity in communications, has announced the final winners that will take home trophies from the 2014 awards.

 

India drew a blank at the Titanium and Integrated category which was presided over by Prasoon Joshi, Chairman, CEO, Chief Creative Officer, India/South Asia, McCann Worldgroup. However, the good news is that Indian entries earned metals in the Cyber and Mobile categories. After having drawn a blank in these two categories over the years, winning here was critical given that both media vehicles are growing worldwide, as well as in India where the smartphone and internet penetration has leapfrogged over the years.

 

 

The awards presented at the final evening ceremony were:

Lion of St. Mark to Joe Pytka in recognition of his outstanding contribution to creativity in advertising and communications

 

Agency of the Year was given to Adam&EveDDB, London. Dentsu, Tokyo came second and AlmapBBDO, São Paulo third.

 

Independent Agency of the Year went to Forsman & Bodenfors, Gothenburg. Second place went to Lemz, Amsterdam and third to Wieden + Kennedy, Portland.

 

The Palme d’Or, given to the most awarded production company, was presented to MJZ, USA. O Positive Films, USA came second and Outsider, UK third.

 

The Network of the Year award was presented to Ogilvy & Mather with BBDO taking second place and DDB in third.

 

The inaugural Regional Network of the Year winners were announced as:

APAC -BBDO

EMEA – DDB
North America – BBDO
South America – Ogilvy & Mather

 

Also awarded was the Holding Company of the Year which went to WPP. Omnicom took second place and Publicis third.

 

The coveted Creative Marketer of the Year trophy was presented to McDonald’s in honour of their consistency in placing creativity at the heart of its advertising and communications and distinguishing themselves by inspiring innovative marketing of their products. Steve Easterbrook, Senior Executive Vice President and Global Chief Brand Officer, was present to collect the accolade.

 

The winners of the Young Lions Film Competition were also announced, with the Bulgarian team, Vladimir Gerasimov and Zhelez Atanasov winning the Gold medal.

 

The Young Marketers Competition saw the dedicated jury award the team from Russia, Marisol Diaz Rozic and Marianela Frick from Pepsico, with the Gold medal.

 

Cannes Lions was been attended by 12,000 delegates and seen seven days of non-stop content delivered by more than 500 speakers, over 37,400 pieces of work showcased at the Festival, inspirational academies, seven young lions competitions, four awards shows, two galas and unrivalled networking opportunities throughout. Visit the Cannes Lions YouTube page, http://www.youtube.com/user/canneslions, to catch up on the highlights of the week or the official website, www.canneslions.com, to view the winners of the 61st Cannes Lions awards.

 

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