Just 22 metals so far, but it’s not over yet at the Cannes Lions

19 Jun,2014

By Delshad Irani


With 22 gongs, one would have thought the Indian contingent at Cannes would be rejoicing. Compared to last year, when India had bagged 32 trophies by this time in the festival, the mood in 2014 is veering towards gloom that even the sun, sand and beauty on display cannot entirely dissipate.


But as one ad agency head says, “There’s still a long way to go in the game. It’s like football; anything can happen in the last 15 minutes.” Of course, the Indian ad industry’s hopes were lifted when Hindustan Unilever’s ‘Kan Khajura Tesan’ bagged three Gold Lions on Tuesday. Interestingly, while what is essentially a radio station in Bihar got the country its hoard of gold, the Radio category didn’t feature a single Indian agency win.


And now JWT India has made its appearance on the leader board with three metals – one Silver and two Bronze Lions in the Cyber category and all for the same work – Nike’s ‘Make Every Yard Count’.


The other winner in Cyber is Grey Worldwide India, which got a Bronze Lion for its work on Duracell Batteries.


Historically one of India’s strongest showings has been in Press, the most traditional of advertising media and categories at Cannes Lions. This year India had 152 entries in total, but only 6 made the shortlist (last year, it was 37) and 2 won metals this year. There’s a Gold Lion for Grey Worldwide India for Duracell Batteries and a Bronze Lion to JWT for Godrej Security Solutions. In Design, Ogilvy’s got its first Gold Lion of the season for their work on Cleft To Smile – Operation Smile India and McCann has added another Bronze Lion to its haul.


Three Grand Prix were awarded in the Cyber category at the Cannes Lions International Festival of Creativity. Taking home one of the three top prizes at Cannes in Cyber is ‘Live Test Series’ for Volvo Trucks or “the truck ad with Jean Claude Van Damme doing the split,” by Swedish agency Forsman & Bodenfors Gothenburg. The other Grand Prix takers are ‘The Scarecrow’ for Chipotle Mexican Grill, and ’24 hours of Happy’ by Pharrell Williams.


Source:The Economic Times

Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

Licensed to republish


Post a Comment 

Comments are closed.