I&B minister Prakash Javadekar @ Goafest 2014, plans to revive DD, AIR

01 Jun,2014


By Shobhana Nair


He came, he saw, he conquered.  I&B minister Prakash Javadekar, who took charge of the portfolio earlier this week as a Minister of State with independent charge, was at the Leadership Summit at Goafest 2014.


Prakash Javdekar on Key Issues:

On FDI in News:

It’s at a certain percentage. We need to see what impact it makes on the content as we have our civilization and cultural ethos. We need to analyse what impact it will have on India. We are not stopping businesses from partnering with global media.


On freedom of expression in the social media:

It’s a 10-year-old IT act which is being followed. Every freedom is accompanied with some responsibility which needs to be preserved but by not putting people to jail.


On FM Radio Phase III launch:

A decision on Phase III and IV of the digitisation process will be taken soon.


Speaking to a packed hall, he emphasized on the differences between the UPA-led government and the newly elected one. “For 10 years, there was no leadership but since 10 days, there’s been complete leadership. The previous government had no mission without commission. But we believe in mission without commission. There’s been a paradigm shift in Indian politics.”


Having tasted success through recent advertising campaigns during the Lok Sabha elections, Javadekar spoke on the effect a good advertising campaign can have on people. The new I&B Minister also set the tone clear for anxious media professionals on whether the freedom of press will be curtailed. “I believe in freedom of expression through advertisements, messages, media and every platform. There has to be an absolute freedom. Assurance of complete freedom to the media is important in new India. The right to criticism is your right. Only when that freedom is nurtured, can we say that we have achieved as a democratic nation.”


Without making any commitments or announcements, the former BJP spokesperson assured that all stakeholders will be consulted in the media before taking any decision for the bigger interest of the public.  However he had a very clear agenda in reviving Doordarshan and AIR. “My passion is simple. I want to make DD a competitive and a prominent channel. We also need to re-energize and put air into AIR which is very popular and has fantastic content.”


Commenting on the issue of television audience ratings, the minister commented, “It’s a private issue as advertisers are ready to believe in them.” And added in jest: “Miya biwi raazi toh kya karega kaazi… humein kya karna hai!” However, he was aware of the industry-backed BARC.


The minister promised the audience that will take key decisions only after taking the views of all stakeholders.


Photograph: Fotocorp/Shailesh Mule


Post a Comment 

Comments are closed.