Hungama unveils PRO service for its native app

25 Jun,2014

By a correspondent


In a bid to further augment its reach in the digital music entertainment industry, Hungama Digital has taken yet another step towards innovation by announcing the launch of its PRO service for Hungama mobile app.


Commenting on the robust digital music industry, Siddhartha Roy, Chief Operating Officer (Consumer Business & Allied Services) at Hungama Digital, said, “It is known fact that as Indian audiences we don’t just listen to our music but we watch it as well. It’s this specific gap, which has prompted us to rollout the Hungama music service that has both Audio & Video offering for our consumers. Hungama has been a pioneer in the digital music industry for over a decade and a half and basis our understanding we have observed that there is a need of providing consumers a solution where they are free from being dependent on their internet connectivity, specially where there is an issue with the quality of connectivity.


Given this, music streaming will continue to grow exponentially, Hungama is delighted to launch the PRO service, which allows consumers to listen to their streamed music without data connectivity.


The unique features of the Hungama app include:

:: Patented Loyalty feature and Gamification – that rewards you for every action on the app. You can earn (and redeem) points every time you watch videos, play/share music, invite friends or even create playlists


:: Patented Mood Discovery – finds and plays music to match your mood. This feature allows you to discover music based on your preferences – Mood, Tempo, Language, Genre or Era


:: Access to lyrics – You can experience music intelligence with an add-on feature which brings interesting trivia and lyrics with just a touch


:: Artist Radio: With over 20,000 artistes on, you have access to a massive music pool. Tune in to your favourite celeb’s music playlist on Artist Radio feature


Social Music: The ‘My Stream’ option allows you to invite, share and connect with your friends online through social networking platforms and create waves of interesting music conversations online


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