Havas Media appoints Josh Gallagher as Regional Strategy Director

25 Jun,2014

By a correspondent

 

Havas Media Group has announced the appointment of Josh Gallagher as Regional Strategy Director.

 

In his new role, Josh will be responsible for driving offline and online strategy for the agency’s key clients including AXA, Emirates, LG Electronics and Shangri La Hotels. He will also lead the adoption of agency’s proprietary planning process Meaningful Connections Planning with an eye to delivering innovative solutions to new and existing clients. An integral part of his mandate is to propel the uptake of Havas Media Group’s Meaningful Brands research, a unique framework that analyses and tracks the connections brands have with our quality of life and well-being.

 

Josh joins the agency with ten years of experience working with international media and digital agencies in Australia. He was most recently with Zenith Optimedia Melbourne, where he worked as a Communications Strategist, driving strategy for Honda, Lion Nathan and Reckitt Benckiser. Prior to this, he spent seven years with Universal McCann Brisbane, where he worked as Client Services and Strategic Director. He has also had a stint at digital agency Kruse Digital.

 

Based out of Singapore, Josh will report into SK Biswas, Chief Strategy Officer at Havas Media Group, Asia Pacific.

 

Commenting on his appointment, Biswas said: “Josh is a very welcome addition to the regional strategy team. He has an unrelenting curiosity for uncovering consumer insights and is a champion of integration. He is one of those rare strategists, who have a hands on and practical experience of working on integrated strategies and expertise in both offline and digital communications planning processes.”

 

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