Grey pockets Fenesta; Mark Flory appointed as Art Head and Senior CD

04 Jun,2014

By A Correspondent

 

Grey India has won the advertising duties for Fenesta, a leading windows and doors company. The account will be handled from the agency’s Delhi office.

 

Samir Datar, Vice President & Branch Head – Grey Delhi said, “We are delighted to partner Fenesta in building an all new category. Alex and his team have already done fabulous work in building a strong platform for the brand in terms of product and national reach. The strategy discussions leading up to being the partner were extremely interesting and have helped in creating a communication blue print. We are sure that we will achieve the ambitious objectives set by team Fenesta & team Grey for the brand.”

 

Alex Murphy, President and Business Head at Fenesta Building Systems said, “After months of searching for a new creative partner, we are delighted to have Grey as our partner going forward. The team at Grey showed great flair and innovation during our discussions along with a clear understanding of our market and our growth desire. They have a most refreshing approach to business.”

 

In another development at the agency, Grey Bangalore has brought on board Mark Flory as the new Art Head and Senior Creative Director. Mark has about 13 years of experience in the industry. He started his career with McCann Erickson in Bangalore as Art Trainee. His last stint was with Dentsu Communications where he was Creative Director. The other agencies he has worked with includes Orchard, JWT and Happy Creative Services.

 

Speaking on Mark’s appointment, Malvika said, “Mark has an innate sense of design and I absolutely loved some of the work he has done for brands like Diesel and Lee in his earlier agencies. With him coming on board, the last jigsaw of the Bangalore Creative structure is in place and the picture is looking very good. Am sure he will be a great asset to our Bangalore team and a very strong support to Ram who he will be reporting to”

 

Mark has worked on a wide range of brands that include Levis, Diesel, Lee, Nike, Van Heusen, Toyota, TVS, Wipro, Air Deccan, Nissin, MRF, Black Dog & Kingfisher. He has won awards at Cannes and Asia AdFest including winning the Young Creative Awards at both these forums in the earlier years.

 

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