By A Correspondent

Joining DDB Mudra West’s formidable creative force under the leadership of Rahul Mathew, Creative Head, is Manoj Bhavnani who has joined as Senior Creative Director.

Manoj joins DDB Mudra West from Bates India, where he was Creative Director working on some of the agency’s biggest accounts such as FIAT, Tata AIG and Colgate. He was a part of the REDFUSE team, a group created by WPP to exclusively handle the communication duties for Colgate. With over 11 years of work experience and a degree in Statistics, Manoj has also worked with top agencies in the country including Draft FCB Ulka, Lowe Lintas, Grey Worldwide and Ogilvy & Mather.

Rahul Mathew, Creative Head, DDB Mudra West said, “Over the last five months, Rajiv & I have been working hard at improving our product. Manoj is yet another step in this direction. He brings sound thinking and a lot of enthusiasm to our talented bunch. I am sure he will prove to be an essential cog in our creative machinery.”

Commenting on Manoj’s appointment, Rajiv Sabnis, President, DDB Mudra West, said, “Manoj is talented professional who has cut his teeth on demanding and large brands in some of the best agencies. His ability to produce consistently good creative work on global, process-driven businesses really got us talking. We look  forward to his contribution, especially on J&J Beauty Care, and hope that he has long innings in DDB Mudra.”