D&AD-backed Kyoorius Design awards jury session starts in Pune

23 Jun,2014

By A Correspondent


All roads from Pune lead to the temple town of Pandharpur with the procession of the devout Warkaris. But for the design community in the country, all roads lead to the DSK International Centre off Solapur Road where the judging for the Kyoorius Design Awards is happening. Being held in association with D&AD for the second consecutive year, the jury session of India’s largest design awards starts today. (*See Disclosure)


As many as 468 entries are being judged across nine categories, ranging from Branding & Identity, Design for Communication, Packaging, Space, Books to Writing and Editorial. The tally is up 37% from last year. With this the total creative awards entry count at Kyoorius Awards aggregate 1456 across advertising, digital and design in 2014.
The Kyoorius Design Awards offer a diverse range of categories that recognize both comprehensive design projects as well as individual components. To this end, the Design Craft jury is dedicated to illustration, typography, graphic design and photography.


A mix of the top international, regional, and Indian creative minds have been invited to ensure that work is compared against industry best practices, while keeping the Indian context in mind.


The Kyoorius Design Awards jury includes three international and three Indian design gurus. These being: Jury Foreman Michael Johnson – Creative Director & Principal, Johnson Banks, Brendan Mccormick – Creative Director, Fitch, Felix Ng – Creative Director, Anonymous among the international members and Alok Nanda – Founder & CEO, Alok Nanda & Company, Anthony Lopez – CEO & Principal, Lopez Design and Ram Sinam – Co-Founder, Trapeze as the Indian members.


All jury members are gathered at the DSK International Campus in Pune which offers professional courses in animation, game design and industrial design. All voting is private, never by a show of hands. The last day of judging – June 25 – will be open to the media and professionals and students. Visitors will have the opportunity to view the best in Indian design, understand the judging process and watch jury members debate entries.


Rajesh Kejriwal

Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “Design is at the root of creativity. Over the last 5 years we have seen the role of design change in India – from being a non-essential to a critical tool for business development and growth. We’ve seen significant growth in participation both at the awards and at Designyatra not only from designer and studios but from clients themselves.”


Winners of Blue and Black Elephants will be awarded at Kyoorius Designyatra 2014, the annual creativity and innovation conference held in Goa from September 11 to 13, 2014. In-book winners, also considered nominees for Blue Elephants, will be announced in August. Alongside winners, nominees will be featured in the Kyoorius Design Awards Annual, an annual publication that is distributed to over 5000 corporates in India.


Funds raised from the Kyoorius Awards are funneled back to stimulate the Indian creative industry through programmes such as FYIdays, noted a communiqué, adding: In conjunction with the jury sessions, Kyoorius will host a FYIday with branding guru Michael Johnson on 24th June in Pune at Sumant Moolgaokar Auditorium, and on 26th June in Mumbai at ISDI Parsons Mumbai.


For more information about the Kyoorius Design Awards, visit awards.kyoorius.com

To learn more about Kyoorius FYIdays, visit kyoorius.com/fyiday


*Disclosure: MxMIndia is a Media Partner of the Kyoorius Design Awards and Designyatra


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