Colgate retains #1 spot as ‘Most Chosen Consumer Brand’ in India

25 Jun,2014

By a correspondent


Colgate has retained the No. 1 spot as the ‘most chosen consumer brand’ in India, in the 2014 Brand Footprint report by consumer knowledge and insights firm, Kantar Worldpanel. This is the third consecutive time that Colgate has been ranked No 1, across the FMCG and Personal Care category.


The study highlights that in addition to leading the category in India, Colgate also outshined in global rankings. Colgate retained its position as the second most chosen brand globally in a list of the top 50 brands.


The brand that revolutionized Oral Care with innovative products such as Colgate Maximum Cavity Protection plus Sugar Acid NeutralizerTM and Colgate Visible White, earned the top spot in the health and beauty categories, globally. An analysis in the report stated, “In the country rankings, Colgate remains the most-chosen health and beauty brand in a total of 16 countries.”


Prabha Parameswaran, Managing Director, Colgate-Palmolive (India) Limited said, “We are delighted that Colgate continues to lead consumer preferences not just in Oral Care but across all FMCG. This reaffirms our commitment to deliver irresistible consumer propositions backed by latest technologies across the price spectrum. At Colgate, it’s our constant endeavor to ensure that we offer consumers in India the best Oral Care solutions for their needs and make that available to them at arm’s reach. Millions of consumers repose their trust in Colgate and that serves as a beacon for everything we do”


The ranking in this study is based on a metric created by Kantar World panel called Consumer Reach Points, which measures each time a shopper chooses a brand. The report states that Consumer Reach Points are up 2.4 per cent in the emerging markets, with Asia being the fastest growing region. According to the report, “The 2014 Brand Footprint ranking reveals that the last year has presented a challenging environment for global consumers and brands. Food price inflation has been stubbornly high and levels of unemployment remained constant around the world. Yet in the face of these challenges consumer confidence has been stable.”


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