CavinKare unveils new TVC for Indica easy pack offering

30 Jun,2014

By A Correspondent


After the launch of Indica 10 minutes crème hair color, CavinKare’s Indica has now launched an exciting crème hair color range in a ‘Easy pack’. This unisex crème hair color pack is available in four enriching shades of Natural Black, Burgundy, Natural Brown and Darkest Brown.


Ad agency Curry-Nation Brand Conversations has worked on the TVC that has been developed based on the insight that consumers love to color their hair for different needs but find the process of coloring very boring and time consuming. The insight is that there is a need of a hair color which could give the same gorgeous hair color but much faster so one could hair color anytime.


The key challenge was to communicate the idea of getting celebrity like hair in 10 minutes and integrate the brand attributes of rich hair color, smooth and silky hair, superior and natural looking hair and communicate the price point and conditioner pack as the major consumer propellant.


The pack is very affordable and available at Rs. 30/- for 47.5 gms product. The Indica 10 minutes crème hair color ‘easy pack’ is free of ammonia and safe to use and gives 100 per cent grey coverage in 10 minutes.


Indica 10 minutes crème colour comes with color retain conditioners which has natural almond proteins which conditions one’s hair to give a shiny, long lasting colour.


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