Biz channel ET Now turns 5

18 Jun,2014

By a correspondent


Leading business news channel ET Now has completed five years of meaningful existence in India. The channel has carved a niche for itself over the years with superior coverage and analysis of markets, business and economy. ET Now’s ‘5 Year celebration’ reloads with the Theme of ‘Five years of excellence.


Extending their wishes, noted industry captains had the following messages to share: “ET Now is not only the default channel but also the go-to channel, when you know something is happening out there and you want to get a grip of it”, said KV Kamath – Chairman, ICICI Bank. NR Narayana Murthy, Chairman, Infosys had the following to share: “Congratulations to ET Now for completing five wonderful years. ET Now has scaled up using innovation, hardwork and some extraordinary ideas. They have reporters who are enthusiastic, energetic, hungry, inquisitive and very persuasive. Their anchors ask deep, proactive questions and bring out the best in the interviews.”


“My congratulations and best wishes to ET Now on its fifth anniversary. In an increasingly cluttered media landscape, the channel stands apart for its insight, initiative and integrity while covering Indian business and the economy. With the country poised yet again at a crossroad, I look forward to watching the channel as it unveils the next chapter in the story of a nation on the move,” observed Anand Mahindra, Chairman & MD, Mahindra & Mahindra.


To drive consumer engagement, the channel arranged a contest titled ‘YOU WISH.YOUWIN’ that invited the viewers to share their messages on Facebook, Twitter and Google + using #FiveYearsOfExcellence. The best entries received till 17th June were entitled to win some cool gifts.


On the programming front, the theme of ‘5’ was brought alive through a set of 5 fund managers; CEO’s and  economists that appeared on various shows from morning till evening.




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