Bates CHI bags Dalmia Cement biz

26 Jun,2014

By a correspondent


Bates CHI&Partners has won the mandate for Dalmia Cement Bharat Limited. They were chosen over DDB Mudra and another local agency.


Dalmia Cement having usurped the No 2 position in the North East in just a year, is now set for more markets, and not just in the East. Dalmia Cement has their cement footprint spread across South and East India through a portfolio of regional brands. The brand is also a pioneer in super specialty cements used for airstrips, oil wells and railway sleepers.


B K Singh, Senior Executive Director, Group Marketing & Corporate Communication said, “We believe that successful and admired brands are built through well thought strategies and sustained efforts over time. In this endeavor, we needed a partner who has been through similar journeys of aspirational brands and more importantly the willingness to experiment with fresh thinking. In Bates CHI we found such a partner and we are happy to have Mr. Abeer Chakravarty and his team on board.”


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