ASCI upholds complaints against 68 erring ads

04 Jun,2014

By A Correspondent


In March 2014, ASCI’s Consumer Complaints Council (CCC) upheld Complaints against 68 out of 108 advertisements. Advertisements in Personal and Healthcare sector category again emerged as the category which accounted for a majority of Advertisements (44 out of 68) against which complaints were upheld.


The CCC found the following claims in health and personal care product or service ads of 44 advertisers, released in the press to be either misleading or false or not adequately / scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act. Some of the ads that were upheld include: Hindustan Unilever Ltd: Vaseline Healthy White Lotion showing exaggerated claims of ‘instant whitening’ on skin; Wipro Ltd. (Glucovita Bolts): claims that ‘Glucovita has iron &glucose which gives energy to the body & brain in 10 seconds; Zydus Wellness Limited: claims that Everyuth Fairness Peel off to be India’s first intelligent delivering whitening technology that targets melanocytes to give unmatched fairness; Hamdard Laboratories India (Hamdogen Herbal Revitaliser for Men): the product claims to be a Herbal Vitalizer for men; Deemark Health Care Private Limited – Deemark Quit Addiction claims that ‘Now addiction towards intoxication won’t remain because Deemark has brought an Ayurvedic medicine, ‘Quit Addiction’, etc.


In the education sector, the CCC found following claims in print ads by 14 different advertisers were not substantiated and thus, violated ASCI Guidelines for Advertising of Educational Institutions and hence the complaints against these ads were upheld. Some of them include Infinity Educare: claims that it is ‘No. 1 in India’; Institute of Fire Engineering & Safety: claims to be ‘India’s No. 1 Fire & Safety Institute’; Shyam Institute: claims that ‘10,000 people got jobs from our coaching classes’; ECC Academy: ‘within 45 days Bank/Government job’; etc.


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