Zoya unveils first TVC; plans to add more stores across country

19 May,2014

By A Correspondent

 

Zoya, the diamond brand from the house of Tata, is both a product and a retail brand and is targeted at the discerning, design seeking woman who is international in her aspiration. As part of its expansion plans, Titan has unveiled a third store in Mumbai, renting a 5000 square foot premium property in the posh shopping district of Linking Road, that is home to many jewellery brands.

 

Zoya which also has so far taken the print and outdoor campaign route, has for the first time released a TVC on air which showcases the brand and highlights brand messages of exquisite design and craftsmanship along with the values of trust that are integral to a Tata product.

 

Zoya deals in exquisite styled ranges, primarily in diamonds, apart from the traditional and fusion polki & kundan jewelry besides providing an unmatchable buying experience. The store showcases luxury in its most undiluted form. Zoya is also a corporate luxury brand in the jewelry segment that launches a seasonal collection each quarter. The latest collection is Fire and will be introduced on May 21, which pays tribute to nature’s most brilliant element with a magnificent array of jewellery, embellished with radiant sapphires, radiant gold and exquisite diamonds.

 

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