We want to do best for our clients: Colvyn Harris

31 May,2014

Colvyn Harris

Colvyn Harris, CEO, JWT India is a delighted man as his agency has win several metals including a Grand Prix for Direct. Shobhana Nair caught up with him hours after the win.

 

What does winning so many awards including the Grand Prix mean for JWT?

Personally, we want to do the best for our clients and their brands. This happens to be a validation of the work that we have done. We are delighted and we are more delighted when we win for our clients. As far as the creative team is concerned, their winning is a validation that the work they do is better than what the industry does.

What’s your personal favourite from amongst the winning entries?

The Grand Prix winning is obviously a favourite. If you get recognition from peers through a fair jury process, why would you wish anything better?

What was the idea behind ‘Genomusic Project’ for Bay Beat Collection which won a Grand Prix in the Direct Response Digital Category?

The idea around this was that your DNA can be used to create a unique music track. It’s an end-to-an end platform. On Facebook, there is an app to express why you should be there. Somebody is sent across to take your DNA samples which will be blended in to the music. So it’s unique and never done before.

Back to the Creative Abby, did the fact that some top agencies not participating increase your chances?

The Olympic Games takes place despite countries not participating in them. In Cannes, some agencies participate and some don’t but the ones who win believe their work is good. Coming back to India, Goafest is a property by the industry, for the industry. It’s very easy to boycott an industry function. Do we want to do that? No. We want to support this institution thinking that it will do well. If some agencies choose not to enter for whatever reasons, it’s not political. This is a clean event as there’s a jury. People have done a good job and they should be recognized.

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