Tangerine Digital launches analytics-driven content solution

21 May,2014

By A Correspondent

 

Tangerine Digital has announced the launch of Analytics Driven Content Services to aid travel companies enhance their customer engagement across digital platforms. The uniqueness of this offering is backed by analytics that will drive a brand’s content strategy. Tangerine Digital has expanded its existing range of services across the content marketing spectrum from content creation, content management, content aggregation and crowd sourcing services to analytics for content strategy.

 

With this launch, Tangerine Digital will now enable brands in the travel industry in India with travelogues, destination guides and videos, advanced photo shoots, user generated content, expert reviews and ratings, celebrity feeds, travel blogs, itineraries, traveler reviews and hotel description.

 

Kesavan Kanchi Kandadai, CEO, Tangerine Digital stated, “Today companies like to be constantly connected with digitally-savvy customers at every step of their travel planning. The travel industry greatly depends on reviews, advices from other travelers and the spread of opinions on digital platforms. Content strategy backed by analytics will allow travel companies to empower their customers with customized and personal experience, driving brand loyalty and ROI. Over the content offering we ensure that all relevant metrics are pulled out from various digital platforms on the content trends that help brands drive engagement.”

 

Tangerine Digital has an array of renowned clients across sectors and is now aggressively focusing on growing the business in the travel sector. According to a new report by Waggener Edstrom Communications released in January 2014, an astonishing 97 per cent of the Indians surveyed follow their favorite brands on social media. The study also stated that Indian consumers who follow travel & tourism brands spend up to 187 per cent more on these company products per year.

 

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