Starwatch invests in Talenthouse global

16 May,2014

By a correspondent

 

Starwatch, the music and live entertainment group within Germany’s pre-eminent media and entertainment company ProSiebenSat.1, has made an investment in Talenthouse global. Others participating in the deal were creative firms including Dave Stewart’s First Artist Bank, Gerard Butler and Jean Pigozzi.

 

For more than 3.5 million artists in the Talenthouse community, this investment and strategic alliance will provide access to bigger and better Creative Invites than ever as the firm will tap in to ProSieben’s incredible network of leading brands and talent and add to its client representatives. It will also enhance technology improvements to the platform as the company will bring on more engineering talent to deliver more remarkable features. This association will also help the artists to reach out to wider audiences, as every successful brand invitation will extend the potential reach and impact of the next Creative Invite.

 

Led by Roman Scharf and Amos Pizzey, Talenthouse is a global creative community where brands can connect with artists who create content that connects with people. Companies using the platform include Adidas, Procter & Gamble, Coca-Cola, Microsoft, Dolce &Gabbana, Samsung, Kleenex, HP, Intel and Volkswagen.

 

Roman Scharf, Co-CEO and Founder of Talenthouse said, “ProSiebenSat.1 is the leading TV company in Germany and one of the strongest media companies in Europe. For Talenthouse, this partnership represents a one-of-a-kind opportunity to expand its network to the German-speaking countries and implement unique marketing concepts for businesses. The reach and the access to brands and creatives in TV and in the digital world afforded by this investment will permanently speed up Talenthouse’s growth.”

 

“Talenthouse enables brand owners to conduct a direct dialog with a particularly interesting target group while also involving them in the product development process at an early stage. That is unique,” said Christian Wegner, member of the executive board of ProSiebenSat.1.

 

“After the mobile shopping app Shopkick, Talenthouse is the second import agreement signed by ProSiebenSat.1 this year,” added Wegner. “Thus, we continue to implement our strategy of investing in successful digital companies and actively shaping their entry into the European market.”

 

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