Pradeep Hejmadi to be Business Head, Zee TV

29 May,2014

By A Correspondent

 

Pradeep Hejmadi, Senior Vice President at TAM Media, is set to join Zee Entertainment as Business Head of the flagship channel, Zee TV.

 

While his decade-odd stint at TAM – especially the S group which was engaged in the consulting operations of the measurement company – will ensure that he steers Zee TV to the top of the heap of general entertainment channels, Mr Hejmadi or Praddy, as he is known in the trade, is no newbie in broadcast. He has held key portfolios at Discovery, Nickelodeon and Turner Broadcasting.

 

At TAM, he reported to LV Krishnan. He is likely to take charge at Zee by mid-June, 2014

 

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