NDTV Good Times to sport new identity, #LiveYoung

05 May,2014

By A Correspondent


Lifestyle television channel NDTV Good Times is turning youthful. The channel is innovating its programming to reach out to Generation Y. One of the most important facets of their new look is the integration of social media in its tagline – #LiveYoung.


Said Arati Singh, Channel Head, NDTV Good Times: “With an increasingly maturing lifestyle space in India at an inflection point, and as leaders in that space, we are redefining the lifestyle entertainment category codes by now catering to the youth and focusing on food, travel and fashion. Our content, look, feel and packaging will now clearly reflect this change. In the new avatar, the channel will take a fresher, edgier and more relevant approach to its programming targeted towards the young and the young at heart, and this association will also help us further our relations in the world of entertainment and hospitality.”


The channel is celebrating its new brand identity at luxury restaurant Shiro on May 7 in Mumbai and May 8 in Bengaluru. The party will see all the anchors and celebs from the channel’s acclaimed shows. Translating their understanding of the role of digital media in the lives of today’s youth, Shiro and NDTV Good Times will be running a contest online that will give four lucky winners an exclusive chance to join the party.


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