Lowe Lintas & Partners’ digital division – LinTeractive, relaunched

15 May,2014

By a correspondent

 

Post its association with IPG’s full-service digital agency Interactive Avenues last year, Lowe Lintas & Partners has announced the relaunch of its digital division – LinTeractive.

 

Apart from its focus on offering solutions to clients across digital platforms, what will set LinTeractive apart will be its focus on brand strategy and creative throughput that will form the core of its digital strategy. The end offerings will be delivered seamlessly across multiple platforms by teams of domain specialists comprising strategists, technologists and creators.

 

LinTeractive will be managed by Mr. Vikas Mehta, Chief Marketing Officer, Lowe Lintas & Partners, who has been entrusted with an additional responsibility of heading the relaunched division.

 

Speaking about the relaunch activity, Mr. Joseph George, CEO, Lowe Lintas & Partners said: “The relaunch marks Lowe Lintas & Partners’ broader vision of strengthening its group offerings and our proven ability to deliver in-market success for our clients. LinTeractive will work closely with brand teams and Interactive Avenues in conceiving and executing ideas that consumers want to belong to and get involved with.”

 

Outlining the agenda for LinTeractive in India, Vikas Mehta, CMO, Lowe Lintas & Partners said: “With LinTeractive, we are making a decisive move towards mainlining digital and embedding it into the core of all our offerings including advertising, PR, activation, brand consulting and so on. We believe that digital disciplines have become too crucial to brand success to be treated like a specialist-only function.”

 

LinTeractive will add a layer of brand and consumer engagement expertise on top of the usual capabilities offered by most digital agencies including search, social, web|mobile, technical development, analytics, campaign activation and digital media.

 

The new division will work with existing clients of Lowe Lintas & Partners on digital integration as well as with independent clients as a full-service digital agency. Interactive Avenues would continue to partner ‘LinTeractive’ for execution in areas like SEO, SEM, technical development, and online media planning and buying.

 

The relaunched division would function with offices in Mumbai and Delhi with plans to open the Bangalore arm soon.

 

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