Lodestar leads in Media Abby, inaugural Publisher Abby presented

30 May,2014

By A Correspondent


Leading media and marketing services agency Lodestar UM bagged the maximum metails at this year’s Media Abby. The first day of Goafest 2014 saw the presentation of the coveted Media Abby and the inaugural Publisher Abby.


While Lodestar bagged 2 Golds, 3 Silvers and 6 Bronzes, PHD India bagged the coveted Grand Prix plus 3 Golds and 1 Silver. Siblings Mindshare and Maxus bagged seven metals each, though Mindshare’s tally had 2 Golds while Maxus took away 6 Silvers.



The Media Abby awards received 619 entries from 53 agencies. While the number of agencies participating increased by four, the number of entries decreased by 20-odd, informed the organising committee.


At the Publisher Abby, 62 entries were received in seven categories and 20 awards were presented, of which 7 were Golds. Hindustan Media Ventures bagged 6 metals (2 Silvers, 4 Bronze), followed by Bennett Coleman winning 5 (3 Golds, 1 Silver, 1 Bronze)), Dainik Bhaskar (1G, 1S, 1B) and Chitralekha (1G, 2S) bagged 3 each and Amar Ujala (1S), Hindu (1G) and Forbes (1G) one each.



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