Live fashionable, urges American Tourister in new TVC

05 May,2014

By A Correspondent


Enhancing its current global positioning of “Young, International & Colourful” baggage brand American Tourister has unveiled its latest TVC titled ‘Live Fashionable’.


The ad captures the values of today’s young adults and their fashionable personalities. When someone is truly fashionable it reflects on everything they do and American Tourister bags and backpacks are the ideal companions for such people, depicts the ad.


Speaking about the campaign, Suresh Menon, CEO, Samsonite South Asia said, “Brand American Tourister has always been a unique blend of toughness and international class. It is our constant endeavour to bring out the best product range at a competitive price, without compromising on quality. The latest television commercial portrays how American Tourister bags and backpacks flawlessly reflect your stylish personality and ensures a ‘heads turning’ effect. I am certain that this campaign will take American Tourister’s image and equity to a new level.”


The ‘Live Fashionable’ campaign showcases four different situations where young adults give a taste of their attitude towards travel and life. These quirky incidents range from them being fashionably late to lost and from being independent to friendly. All these films smartly integrate American Tourister bags bringing out both the emotional and functional appeal of the brand.


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