LinOpinion GolinHarris brings The Bridge to India

08 May,2014

By a correspondent


LinOpinion GolinHarris has launched The Bridge in Mumbai. The Bridge is a pioneering concept of GolinHarris which is the centerpiece of a new working model termed G4. This tool has changed the way real time insights, in today’s increasingly digital landscape, can interplay into creating impactful Public Relations campaigns.


Simon Ruparelia

Simon Ruparelia, Head of Digital for Asia at GolinHarris said, “Many of our clients across Asia have embraced the concept of real time marketing and embedded it within their marketing plans. We have successfully applied The Bridge processes across a range of industries from FMCG to the automotive sector and it is a great example of innovation that we are bringing to clients in India. Our clients here will benefit from our experience of running this network of real time engagement centres around the region and the world from New York to Shanghai.”


GolinHarris was the first agency globally to launch such a concept called The Bridge, which is present in 13 locations globally including Chicago, London and Shanghai. Mumbai is the latest bridge in Asia and latest addition to Golin Harris’ global network of Bridges.


The Bridge is designed to meet the changing needs of clients who are constantly looking to better market their products and services and make them relevant with an evolving customer. It will provide better insight, improve delivery outcomes for clients and provide real-time information to clients.


Ameer Ismail

Ameer Ismail, Executive Director, LinOpinion GH and Lowe Lintas and Partners, said, “We are excited to introduce this valuable tool that helps clients across different industries to manage their online reputation effectively. I believe the time has come to accept new realities in PR and The Bridge is an integral way in which agencies and clients can weave in real time insights into their communications efforts. The impact and use can be far beyond our PR agency clients and could also work for clients within our Group.”


In addition to launching The Bridge, LinOpinion GH also unveiled their new office located in Lower Parel, Mumbai. The new office features an international look and feel that brings out GolinHarris’ g4 work model. The contemporary workplace also has spaces for creative discussions, video conferencing and other amenities to create a productive work environment.



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