Kyoorius boasts of 988 entries, Goafest curiously still mum on numbers

12 May,2014

By A Correspondent

 

The D&AD-backed Kyoorius Advertising and Digital Awards have received 988 entries across 14 categories from a variety of agencies, studios and clients. At the time of writing, the Goafest committee and the Advertising Club in particular have not revealed the number of entries received or announced the names of the jury heads. Despite various attempts by MxMIndia over the last week, the apex adfest has curiously not revealed the number of entries officially. The aggregate number of entries given to MxMIndia by Goafest committee members was 2700.

 

According to a report in Business Standard today, the “approximate” number of entries received by the Advertising Club for Creative and Digital are 2000 and an additional 619 are for the Media Abby. The total number of entries received is “estimated to be about 2700”.  On the other hand, while the number for creative and digital is 988 at Kyoorius, the flagship design awards will see around 700 entries, if last year’s tally is an indicator. The last date for receiving entries for design is June 5.

 

Meanwhile at Kyoorius, Ogilvy (O&M), OgilvyOne, Grey Worldwide, Creativeland Asia, Alok Nanda & Company, Bates, BBDO, BBH, Contract Advertising, DDB Mudra, GroupM, L&K Saatchi & Saatchi, DigitasLBi, DraftFCB Ulka, Happy Creative Services, Hungama Digital Services, Indigo Consulting, Isobar, Linen Lintas, Publicis, RK Swamy BBDO, SapientNitro, Scarecrow, TBWA and Webchutney are amongst nearly 200 entrants nationwide. According to information received although JWT may not have officially participated, over a dozen entries listing JWT as the client have been entered in the Awards by production houses.

 

Several clients such as Zee, HBO, Hindustan Times, ixigo.com, Merck Serono India, HP, Mynta.com, Piramal, Times Television Network, Times City and Viacom18 have also sent in entries directly. Participation has come from over 20 location in India including Ahmedabad, Bengaluru, Baroda, Bhopal, Chennai, Cochin, Delhi & NCR, Hyderabad, Jaipur, Kolkata, Mumbai, Nagpur and Pune, according to a communiqué.

 

It may be noted that last week, MxMIndia reported that Leo Burnett India has also entered the Awards. While the information was true at the time of writing, our sources say that the agency withdrew the entries after our report appeared. Leo Burnett also issued a formal statement asserting that it is not entering any awards show this year.

 

“Our entire process is entirely transparent,” said Rajesh Kejriwal, Founder and CEO, Kyoorius.

“This holds good for the number of entries received as well as the way each entry was validated. All jury members gather on ground in Mumbai to review, discuss and elect the best of the best over an intensive three-day session. The entire process over the first two days is open to the public, the fraternity and the media.” The third day of judging where the final winners will be discussed will however not be open, Mr Kejriwal informed.

 

According to the communiqué issued, Sajan Raj Kurup, Founder and Creative Chairman, CreativeLand Asia will also join the Kyoorius creative jury. Mr Raj Kurup joins jury foreman Neil Dawson of Dawson Pickering alongside Sonal Dabral of DDB Mudra, Abhijit Avasthi of O&M, Carlos Anuncibay of Saatchi & Saatchi, Graham Kelly of Isobar, Senthil Kumar of JWT and Woon Siew Hoh of Hakuhodo.

 

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