KBC returns, with a new premise

08 May,2014

By a correspondent

 

Popular entertainment show Kaun Banega Crorepati is set to return on Sony Entertainment Television with familiar host Amitabh Bachchan. The call for participation communication for this season has kicked off with the line - “Iss manch se koi bhi khali haath nahi jaata”.

 

KBC is not just a quiz show about winning money for participants; it is about gaining knowledge, respect and also a once-in-a-lifetime opportunity to meet their idol Mr. Amitabh Bachchan. Being a part of this show imbibes pride and instills confidence amongst the participants establishing it as an ideal platform to enhance aspects of their life. Starting from the 5th of May, questions will be asked regularly on Sony TV at 9pm every night. Potential participants have to answer these correctly in order to have a chance to be on the hot seat. This season aspiring contestants have access to two new platforms to reach the hot seat. One can download the KBC Official App and register by sharing the correct answer, their age and gender. Registration is also possible via sending an SMS to 5252525 with the correct answer along with necessary details. Idea users can register themselves simply by sending an SMS from their Idea mobile. Additionally, viewers can also opt for registration through BSNL landline phones or via Idea IVRS code.

 

Gaurav Seth, Senior Vice President and Head – Marketing said, “KBC is a reflection of the hopes and aspirations of millions of people who are looking at transforming their lives. This year we are attempting to bring the show closer to our viewers by engaging various mediums through which they can enhance their chance to be on the much coveted Hot Seat. We are confident that once the season gets underway, it will strike a deep emotional chord with the entire country, like never before.”

 

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